Independent ecommerce advisory
Your compass in a crowded commerce world
Thousands of tools, platforms and partners want your attention. We help you see what actually moves the needle.
Smarter decisions, leaner teams and measurable growth across Amazon, Walmart, Target and Instacart.
Where we work
Most ecommerce advice comes with an agenda.
Agencies want the retainer. Software vendors want the seat. Marketplaces want the ad spend.
We have no software to sell and take no vendor commissions. The only thing we're paid for is your result.
Services
Every engagement is scoped to the gaps in your business.
Solution consultations
Impartial, expert-led audits that find the root-cause issues in your channel. Available on its own.
Learn more →02Retail media management
Strategy-driven ad management on Amazon, Walmart, Target and Instacart, optimized for incrementality rather than vanity ROAS.
Learn more →03Sales and operational support
Flexible ops support: catalog, content, case work and vendor negotiations. Built around your in-house capabilities and existing tools.
Learn more →About us
A boutique office that solves what standard agencies can't.
We built Bearing for the problems that plague standard Amazon agencies: defensive budgets, unexamined goals, and channels left unwatched.
18 years in marketing, nearly a decade in ecommerce. David led retail media at agencies and software providers, most recently CommerceIQ, before founding Bearing in 2021.
CEO & co-founder
20+ years managing multi-million dollar portfolios at Amazon, an 11-figure multinational CPG company and agencies. Brooke led customer success at Perpetua and Flywheel Digital before co-founding Bearing in 2024.
COO & co-founder
No business development team.
Every person at Bearing works on accounts, so there is no break between sales and account management. The people who scope your work are the people who do it.
More on how we work →Results
Numbers beat adjectives.
You won't find client logos here. Our partners' brands aren't our marketing assets. Here's why →
Partnership principles
What sets us apart
Impartial, by design
No vendor commissions, no kickbacks. The recommendation we give you is the one we'd give ourselves.
Experienced brand partners, treated well
Senior operators on every account. We staff for tenure, not headcount.
Long-term success over short-term KPI wins
We optimize for business trajectory, not end-of-quarter screenshots. (We'll get you those too.)
No expensive tech-stack lock-in
We work in your tools, tell you when one isn't earning its keep, and help you find ones that fit your business better.
100% custom solutions
No retainer templates. Scoped to your gaps, not a tier on a pricing page.
Easy-out contracts
Month-to-month. We earn the next month, every month.
You have room to grow. Here's where.
Every engagement is scoped to your gaps. No templates, no lock-in. No sales pressure, just connection.
Contact us